LadBet Licence

A licence number in a footer is one of the few claims on a gambling site that can be checked independently in under a minute. This page gives you the numbers and then tells you how to verify them without relying on anything we say.

The licences

Two, held by the same company, covering different things.

The Gambling Commission

Jupiter Gaming Limited holds an operating licence under reference 67098. This is the one that matters for a customer in Britain: it is what permits the company to offer betting and gaming to British consumers, and it carries the obligations described below. It also means British law applies to the account, the money and any dispute.

The Jersey Gambling Commission

A separate licence under RGO-2600-30, reflecting the company’s registration at 9 Bond Street, Jersey JE2 3NP. It is a corporate licence rather than a consumer-facing one, and it does not replace or dilute the British licence for a British customer.

The platform

The software runs on a platform supplied by iGamingCloud Limited, licensed separately under reference 44073. That is why game outcomes and random number generation sit outside our control, which is covered on the licensing page.

Checking it yourself

The Gambling Commission publishes a searchable register of every licensed operator, and it takes under a minute.

1. Open the public registerIt is on the Gambling Commission website and requires no account.
2. Search the number or the company67098, or Jupiter Gaming Limited.
3. Check the statusIt should read as active rather than surrendered, lapsed or suspended.
4. Check the trading namesThe brand you are betting on has to appear against that licence.
5. Check the activitiesBetting and casino should both be listed for a site offering both.

The step people skip

Checking that the trading name appears. A licence can be entirely genuine and simply not cover the brand in front of you, which is exactly what a lookalike site relies on when it copies a real licence number into its footer. The number resolving is not the test; the number resolving to the brand you are using is.

What a licence number in a footer is worth

Less than people assume, on its own, and a great deal once it has been checked. The distinction is worth drawing because it is the one lookalike sites rely on.

A number alone proves nothing

Anyone can type a sequence of digits into a footer, and the digits most likely to be typed are a real licence number copied from a real operator. A visitor who sees a number and feels reassured has been reassured by the presence of a number rather than by anything it says.

A number checked proves a great deal

Thirty seconds on the public register tells you the licensee’s legal name, whether the licence is active, what activities it covers and — the step that matters — which trading names it covers. A genuine number that does not list the brand in front of you is the signature of a copied footer, and it is invisible without the check.

What the licence requires of us

A British operating licence is a list of duties rather than a certificate on a wall. The ones a customer actually encounters are these.

• Age verification before gambling, not before withdrawal. Nobody bets here before the check has run.
• Identity verification before any withdrawal, covered on the verification page.
• Participation in GAMSTOP, which we cannot override for anybody.
• Working deposit limits, time-outs and self-exclusion, reachable in settings rather than through a conversation.
• A published complaints route ending in independent adjudication that binds us.
• Games tested against published fairness standards by an independent laboratory.
• Advertising that states significant conditions wherever an offer appears.
• Customer funds held separately from operating money, at a stated level of protection.

What a licence does not promise

Worth being direct about, because licensing is frequently presented as a guarantee of things it does not cover.

It is not insurance

Funds held separately are better protected than funds that are not, and that is not the same as a guarantee of repayment in an insolvency. The exact level of protection is stated in the terms using the Commission’s own standard wording so it can be compared across operators.

It does not change the odds

A licensed bookmaker holds a margin on every market and a licensed casino runs games with a house edge. Regulation makes those things honest and transparent; it does not make them favourable. Anybody presenting a licence as a reason to expect a profit has misunderstood what it is for.

Licensed, unlicensed, and the practical difference

Plenty of gambling sites accept British customers without a British licence, and the difference is not a technicality about paperwork.

What you lose

No obligation to verify age, so no protection for anybody underage. No participation in GAMSTOP, which is why excluded customers are actively marketed to by such sites. No independent adjudicator, so a refusal to pay has no route beyond the operator itself. No requirement to hold customer funds separately. And no regulator with any power over the company, because the Gambling Commission can only act on operators it licenses.

How to tell

A licensed site names its operating company and licence number in the footer, and both resolve on the public register against the trading name in front of you. An unlicensed one typically names an offshore company with a licence from a jurisdiction whose register is either unsearchable or does not exist. Neither the appearance of a site nor the size of its welcome offer tells you anything about which it is.

If you think we are in breach

There is a route for that and it does not run through us.

Raise it with our complaints procedure first, which is a licence condition rather than a preference, and it ends with an independent adjudicator whose decision binds us. Beyond that, the Gambling Commission takes reports about licensed operators directly — it does not resolve individual disputes, but it does act on patterns, and a report costs nothing.

A steady stake beats a clever one over a season. For a conversation with somebody impartial about it, try 0808 8020 133 at any point. Accounts are for over-18s only.